Using AI to support better creative work—not replace it.

I use AI as a creative collaborator throughout the production process, supporting creative problem-solving and exploration from concept through final delivery.

Spec Ad Commercial using an integrated AI creative production workflow.

What This Looks Like in Practice

As a creative video editor working in modern production environments, I use AI as part of real-world creative pipelines—not as a separate experiment, but as an integrated collaborator across the production process.

Pre-Production

Using AI to support early-stage creative exploration—generating ideas, visual references, and directional starting points that help clarify the story and inform decisions before production begins.

Production

Applying AI as a creative problem-solving tool during production—supporting the development of supplemental and exploratory assets that help address gaps, extend visual ideas, or adapt to evolving creative needs.

Post-Production

Using AI in post-production to support edit-driven asset development and as a creative sounding board—developing visuals in response to pacing, tone, and structure while shaping the story within the edit.

How I Work

This approach comes from hands-on experience implementing AI-driven processes inside active creative teams. I focus on thoughtful adoption—using AI where it meaningfully supports efficiency, experimentation, and scale, while keeping the work grounded, well-paced, and aligned with the creative intent.

Sample Workflow for a post-production fix using Gen AI.